Top Trends in Market Research to watch for in 2022
1. Social listening Social listening tools are not new. Social listening is a new trend in market research. The Metaverse may be one reason. It can help you to promote your customers online. Real-time is another important qualifier. You will be able to distinguish yourself from your competitors with real-time social network competitive analysis. It is important to be aware of whether your customers link your content to a negative issue. Track social engagement metrics and find actionable insights through online conversations. You should keep track of brand mentions, as well as common search terms. You can use alerts and reminders to stay in touch with the constantly changing social media landscape. 2. Research that is inclusive ESG is becoming a requirement for businesses. Government ESG provisions have risen to 74%. The important thing is the return - equity returns include the environment, social criteria and ethical governance considerations. A better approach to socia